e-Commerce & Digital Working Group - Multi-channel strategy for e-Commerce in China

April 18, 2017


From 6:30 pm to 9:00 pm


Main subjects reached during the conference:

  • What is Multi-channel?
  • How to not become a competitor of your resellers?
  • Engage with your offline clients.
  • Wechat Multi-channel.





Mr. Marius Rossell
Founder - CEO

Marius Rossell is the founder and CEO of TLG COMMERCE LIMITED, a company pionnering in the European market for e-commerce solutions, with over 17 years of history.

He developed his professional career in Capgemini as an International Service Manager. Since 2010 he resides in China where has promoted the internationalization of the company in China and Hong Kong.

Rossell has been invited as a speaker at various conferences related to eCommerce and business entrepreneurship organized by different organizations such as EMOTA, EU SME Centre in China, Chambers of Commerce and Universities. He also wrote "Selling online in China" Report for the EU SME Centre.





Mr. Thomas Alix,
VP e-Commerce and digital
Keyrus China

Thomas Alix is in charge to lead and develop Keyrus in China and Asia Pacific, a key player in Omnichannel, O2O, and Big Data projects (80 people in China, 2300 in the world). With 15 years of professional experience in strategy and implementation projects, Thomas started his professional career as digital project manager in media and banking industry (Lagardere Group, Credit Agricole SA), then for several consulting firms, to support companies in the definition, implementation and management of their online activities (Carrefour, Watsons, Wangfujing, Galeries Lafayette, PSA, Cache Cache…). 


Mr. Hugo Aguado,

Hugo spent most of his professional career in the retail industry working: first as retail software consultant, as an entrepreneur, as IT head of successful retailers and finally as CEO of Ecritel China a leading company providing cutting-edge cloud solutions and services. During his last working experience, Hugo help a major French retailer to build his e-commerce / omni-channel strategy in China. Main challenge being to connect a big offline channel network (1000 stores) with online platforms (WeChat, T-Mall, JD, own-website) giving to the customer a consistent and unique experience in term of offer, pricing, image and to the brand a real 360 customer view.

Mr. Arnaud Rofidal,
Altima° Asia

Arnaud Rofidal is an associate director of altima°, a leading multinational digital agency specialized in e-commerce. Based in Shanghai since 4 years, Arnaud is CEO of altima° asia. Experienced in all the value chain of e-commerce, he is an expert of digital marketing: traffic acquisition, social media, CRM and web analytics. He is a frequent speaker (E-commerce 1to1 - Monaco, China Connect - Paris, Magentocom - Shanghai, L’Atelier BNP Paribas - Shanghai, American Chamber of Commerce – Beijing…) as well as a Web Analytics teacher. He helps brands to create value in China using digital like Decathlon, Accor, Bioderma, Club Med, Clarins and Groupama Avic for example.

Mr. Gregoire Grandchamp,
CEO & Founder
Lily & Beauty

CEO and Founder of Next Beauty. Next Beauty is a partner (distributor or investor) for cosmetic brands who want to start or to accelerate their business in China. Next Beauty founders all have strong experience with international beauty brands in china in both offline and Ecommerce channels. They are convinced that there is a huge opportunity for new brands to emerge in China. In his previous experience, Gregoire was a partner of Lily & Beauty (丽人丽妆) the largest distributor of cosmetic products on Tmall. Gregoire is in china for 12 years and speaks French, English and Mandarin.



Date: Tuesday 18th of April 2017

Time: From 6:30 pm to 9:00 pm

Venue: CCI France Chine Shanghai

Language: English



CCI France Chine Member: Free

Reserved to CCI France Chine Members



Registration form

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Our services

our board of sponsors

    • Accor Services
    • Adamas Avocats Associés
    • Airbus China Beijing Representative Office
    • Airfrance
    • Alstom
    • Altavia Advertising Co., Ltd.
    • Arche
    • Arkema (China) Investment Co., Ltd. Shanghai Branch
    • Auchan
    • Axa Beijing Representative Office
    • Bnp Paribas
    • Bred
    • Bureau Veritas
    • Carrefour (China) Management&Consulting Service Co., Ltd.
    • ClubMed
    • Cpmc
    • Credit Agricole CIB (China) Limited
    • Dassault System
    • Decathlon
    • Dragonfly Group
    • Ds Avocats
    • Emlyon
    • Engie
    • Faurecia
    • Fred & farid
    • Gide
    • Groupama AVIC Property Insurance Co., Ltd.
    • Hywow
    • L ’Oréal
    • Learningtribes
    • Mazars
    • Michelin
    • Nantongsijian
    • Orange
    • Pernod Ricard China
    • Pierre & Vacances-Center Parcs
    • Pierre Fabre
    • Prosegur
    • Psa Peugeot Citroën
    • PwC
    • Renault
    • Safran China
    • Saint-Gobain
    • Sanofi
    • Schneider
    • Scor
    • Skema
    • Société Générale
    • Splio
    • Thales
    • Tlscontact
    • Total
    • UGGC & Associes
    • Valeo
    • Veolia