Digital WG: Big Data - How B2B business should leverage it?

June 20, 2017


The French Chamber is delighted to invite you to the next Digital Working Group, the session will focus on how B2B business should leverage Big Data.

In this information-based world, “Big data” becomes an increasingly hot word in each aspect of society. Normally, the value of data generates from its big volume. But there is always a misconcept that big volume data equals to value.

We will introduce how to dig value from big data in the first part, that will include: 

1. What are the resources of big data

2. How to deal with global resources despite the language barrier

3. What’s the process to visualize data for end users

4. How many analytics dimensions of big data

5. What kind of role do Big Data play in the global economy.

How B2B should leverage big data to make a big success?

As a rapidly grown e-commerce form, B2B benefits and at the same time speeds up the global economic integration. B2B purchasers do much more research as part of the buying process, as well as the sellers. By the internet development, the media and information show a great diversity, and it becomes more and more complex for B2B dealers to research and evaluate.

In this regard, big data will be a trend to help in the whole B2B transaction process.

How big data help to make marketing research and analysis?

We will introduce the aspects of : the target market volume, the target market consuming characteristics, the brand monitoring system, the localization of the multinational corporation, etc)

We will induce an example by Yeesight cross language big data to further illustrate the point.

About the Speaker:

Zhang Xiaodan has a master degree from the Beijing Foreign Studies University, with a major in Russian language and literature. She worked 10 years for China Translation and Publishing Corporation, from translator to director of Multilingual department. Zhang Xiaodan is now VP of Global Tone Communication Technology Co., Ltd.

GTCT uses global leading language technologies based on cloud computing and big data, to deliver convenient and tailored OtoO language services.

Language: English

Time: 8:30 a.m. - 10:00 a.m.

Date: Tuesday, June 20th , 2017

Fee: Free for CCI France Chine Members   

Venue: CCI France Chine Beijing Office 

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