Conference - Google Analytics Academy Seminar

March 20, 2018

South China - Shenzhen

Dear Members, Dear Friends,

The French Chamber of Commerce and Industry in China in partnership with 55 is pleased to offer you a conference on "Google Analytics Academy Seminar", held on Tuesday, March 20th 2018, from 8:30a.m. to 12:00p.m.


Part of You & Mr Jones, the world's first brandtech group, fifty-five is a data company helping brands collect, analyse and activate their data across paid, earned and owned channels to increase their marketing ROI and improve customer acquisition and retention.

Headquartered in Paris, the data company was named by Deloitte as one of the fastest-growing tech firms in Europe, thanks to its unique technology approach combining talent with software and service expertise.

55 & Google are running a series of "Google Analytics Academy Seminars"! We will be sharing about trends and insights on the data & tech industry, from fundamental digital analytics knowledge, to the most advanced AI prediction capabilities. Speakers will include Google and 55 GA experts. This will also be an excellent opportunity for you to meet digital leaders in the region!



Baosheng GAO

Managing Director, China, 55

With over sixteen years’experience working in major marketing research, consulting and communication groups, Baosheng joined 55 after working for Accenture and GroupM (WPP). He worked closely with marketing departments and executive management in China in the consumer goods, automotive and luxury goods industries. Baosheng has a thorough knowledge of the Chinese ecosystem of agencies and their partners.

Jingtao JI

Head of Google Analytics 360 Suite, Google Greater China & Korean

As the Head of GA 360 in Greater China and S. Korea, Jingtao works closely with the partners and customers in the region, to make better data-driven marketing decisions. Before Google, Jingtao was Account Manager at Adobe and Digital Analyst at McCann Group.


Co-founder, Global Director of Data Insights & Analytics, 55

A sought-after expert in data and web analytics, Boydell was instrumental in the launch of Google Analytics in Europe back in 2006. He left Google to found Keymetrics and then co-founded 55, the data company in 2009. He relocated to Hong Kong as Global Director, Data Insights & Analytics in 2016.

Xiaoyan LE

Consulting Manager, 55

Xiaoyan moved back to Shanghai after working for 4 years with 55 in Paris and Hong Kong. She has strong expertise in webanalytics implementation, training and data visualisation. Xiaoyan has rich experiences in working with overseas and local brands including L'Oreal, Richemont, Renault, Huawei and



08:30a.m.-09:00a.m.: Registration & Networking (light breakfast)

09:00a.m.-09:10a.m.: Welcome speech
09:10a.m.-09:55a.m.: Google Analytics 101

09:55a.m.-10:25a.m.: Google Analytics advanced features
GA & Salesforce Integration
AI-driven prediction
10:25a.m.-10:45a.m.: Tea Break & Networking

10:45a.m.-11:30a.m.: [Case Sharing] Advanced tracking, data integration & media activation

11:30a.m.-11:45a.m.: Q&A

11:45a.m.-12:00p.m.: Wrap-up






InterContinental SHENZHEN:
9009 Shennan Road, Overseas Chinese Town, Shenzhen 518053



Please register here by Email before Friday, March 16th 2018, 5:00p.m.



Jingshan SHEN

Tel.:86(755) 8632 9726

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