April 18, 2018
Technologies and data accelerate the pace and amplify the impact of digital transformation. This inspirational half-day seminar is designed by 55 and Google to equip the region’s leading talent with best practices and advanced techniques in China’s evolving digital marketing landscape - and in other markets. In addition to digital analytics knowledge, you will learn about the latest trends and insights on data and technology from Google Analytics experts during the seminar.
Short brief of 55
Part of You & Mr Jones, the world's first brandtech group, fifty-five is a data company helping brands collect, analyse and activate their data across paid, earned and owned channels to increase their marketing ROI and improve customer acquisition and retention. Headquartered in Paris, the data company was named by Deloitte as one of the fastest-growing tech firms in Europe, thanks to its unique technology approach combining talent with software and service expertise.
8:30 - Registration & Networking (light breakfast)
9:00 - Welcome speech
9:10 - Google Analytics 101
9:55 - Google Analytics advanced features: GA & Salesforce Integration
10:25 - Tea Break & Networking
10:45 - [Case Sharing] Advanced tracking, data
11:30 - Q&A
11:45 - Wrap-up
Head of Google Analytics 360 Suite
Google GC & Korean
As the Head of GA 360 in Greater China and S. Korea, Jingtao works closely with the partners and customers in the region, to make better data-driven marketing decisions. Before Google, Jingtao was Account Manager at Adobe and Digital Analyst at McCann Group.
Co-founder, Global Director of Data Insights & Analytics
A sought-after expert in data and web analytics, Boydell was instrumental in the launch of Google Analytics in Europe back in 2006. He left Google to found Keymetrics and then co-founded 55, the data company in 2009. He relocated to Hong Kong as Global Director, Data Insights & Analytics in 2016.
Managing Director, China
With over sixteen years’experience working in major marketing research, consulting and communication groups, Baosheng joined 55 after working for Accenture and GroupM (WPP). He worked closely with marketing departments and executive management in China in the consumer goods, automotive and luxury goods industries. Baosheng has a thorough knowledge of the Chinese ecosystem of agencies and their partners.
Xiaoyan moved back to Shanghai after working for 4 years with 55 in Paris and Hong Kong. She has strong expertise in webanalytics implementation, training and data visualisation. Xiaoyan has rich experiences in working with overseas and local brands including L'Oreal, Richemont, Renault, Huawei and smzdm.com.
Date: Wednesday 18th of March 2018
Time: From 8:30 am to 12:00 pm
Venue: CCI France Chine Shanghai
CCI France Chine Members: Free
CCI France Chine non-Members: RMB 250
Scan or hold on the QR Code to register:
To attend this event, please complete the following registration form. A confirmation email will be sent to you in the upcoming days.
La date limite de l'événement est passée