Club Entrepreneur - How to adapt in competitive market in China:The Tridimensional Value Delivery Process

May 22, 2018

South China - Shenzhen

Club Entrepreneur - How to adapt in competitive market in China:The Tridimensional Value Delivery Process

Club Entrepreneur from CCI FRANCE CHINE in partnership with La French Tech are pleased to welcome you to the next session in Shenzhen, Tuesday 22nd May at DayDayUp cowork space in Shenzhen, High Tech Park.

A product offer is represented by the sum of its product benefits or values. The tridimensional value delivery process helps marketer to better visualize their offer on three dimensions (tangible value, service value and affective value) and develop branding as a competitive advantage.


Dr Youssef ELHAOUSSINE : Sun Yat-sen University
Dr Youssef ELHAOUSSINE is an Associate Researcher in Sun Yat-sen University and a brand strategy consultant (BSA Consulting). 

After extended scientific curriculum, he completed a Master Degree in Marketing Management in Cranfield University in England. Then he has been working China in the field of business education within many universities in Guangzhou for 4 years. He also worked as a production manager in China for a French printing consumable retailer for 5 years, developing a manufacturer network and monitoring the production in China.He became a well-known specialist in this industry in China and in Europe. 

In 2013 he decided to focus all his energy on his PhD in Sun Yat-sen University School of Management in the field of Marketing and Consumer Behavior. His research focused on the impact of the one child policy on consumer behaviors models. Currently he is an associate researcher for the Sun Yat-sen International School Of Business And Finance specializing in OBM Branding for Chinese factories.

President of Club Entrepreneur:

Hugo COFFART Co-Founder @ Le centre de formation Hugo Français
Hugo Coffart graduated from Edhec Business school and is living in Guangzhou since 2005. After Chinese studies at South China Normal University, he founded the French learning center Hugo Français, offering French course to students from all levels and accompany them in their study project in France. Fluent in Chinese, Hugo is dedicated more than 10 years to improving communication between Chinese and French people.

Vise-President of Club Entrepreneur:

Cecile ISRAEL Founder & CEO @Easy Bacchus
Cecile Israel is the Founder of Easy Bacchus, a wine APP making wine easy & funny for everyone with disruptive experience in A/R! Graduated from ESSEC business school and with 10 years' experience in hospitality strategy in France and worldwide, Cecile joined Shenzhen in 2016 and is very dedicated to bringing the community together. 

Club Entrepreneur:
CCIFC South China is offering through Entrepreneur Club Entrepreneur casual gathering monthly meetings in order to share experiences and help each other.


register here by Email for Club Entrepreneur in Shenzhen before Wednesday, May 16th 2018, 5:00p.m. (Limited Seats)


100 RMB for CCIFC and Club France Chine members & French Tech community members 
(90 RMB if pay before May 11th at 17:00) 

200 RMB for non-members 
(190 RMB if pay before May 11th at 17:00)


Day Day Up
5/F, Tower E, China Resources Land Building, No. 1 Dachong Road, Shenzhen 


Jingshan SHEN

Tel : +86(755)86329726

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