Building a powerful CSR strategy in China

September 14, 2017


Presented by 

Mr. Brian Liu
Country Sustainability Manager

The aim of this working group is to demystify CSR and turn it into a driver of growth for your company in China.

By inviting speakers, confronting ideas and organizing workshops we will bring concrete solutions to define powerful CSR programs aligned with your strategy.


Mr. Brian Liu 
Country Sustainability Manager

Brian Liu is Country Sustainability Manager for IKEA China Retail organization. As a member of IKEA China Retail country management team, Brian leads his team to drive sustainability agenda in China market to make positive impact to people and planet.

He works closely with commercial team to inspire and enable Chinese customers to live a more sustainable and healthier life at home through customer engagement activities and in-store inspirational solutions. He supports store operation teams to unleash potential where current 23 IKEA stores in China could constantly improve energy and resource efficiency in order to reduce environmental impact. He also leads the team to develop initiatives to continually support local community development. Brian is the Chairman of IKEA China Sustainability Forum, which includes sustainability responsible from IKEA’s different business units in China. The aim of the forum is to leverage IKEA’s sustainability impact throughout whole value chain in China and also support IKEA China’s positioning strategy.




Ms. Pauline Soudy

Pauline Soudy came to China 3 years ago to assess the local social entrepreneurship ecosystem for a French consulting firm. She stayed in China and co-founded an online platform to empower social and environmental initiatives by promoting their projects, events, and job offers, Feiy. They also conduct educational programs and workshops to encourage people to start sustainable businesses.

Ms. Clotilde Pallier

Clotilde Pallier worked as a quality manager for Carrefour for 7 years in Indonesia and later on in China. Aside from quality she handled several sustainable development programs. Particularly interested in impactful projects she decided to join a Social enterprise, Shanghai Yiquan, in 2015. She is now a consultant and project manager at Responsabilitas, a CSR consulting and audit company.


Date: Thursday 14th of September 2017

Time: From 6:30 pm to 8:30 pm

Venue: CCI France Chine Shanghai

Language: English


Reserved to CCI France Chine's Members: Free

To attend this event, please complete the following registration form. A confirmation email will be sent to you in the upcoming days.

Registration form

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