大数据解读: 中国高净值人群的行为习惯 Big Data Workshop in Chinese: Read the Behavior Custom of China High Net Worth People

February 01, 2018

Beijing

目前中国家庭财富全球排名第三,仅次于美国和日本,在2000到2017年间,中国人均财富从5670美元增长到22864美元,预计2020年我国居民可支配收入总量将超过200万亿元。国内高净值人群(尤其是人民币600万以上的人群)的财富管理市场挑战是前所未有的、机遇也是前无古人的。

At present China household wealth ranks the third in the world, only next to the United States and Japan, from 2000 to 2017, China's per capita wealth has increased from $5670 to $22864, and the total annual disposable income of residents is expected to exceed 200 trillion yuan in 2020. The challenges and opportunity of wealth management market of domestic high net worth people (especially those with over 6 million RMB) are both unprecedented.

让我们一起通过《大数据解读中国高净值人群的行为习惯》报告数据,深度解析高净值人群的特征、移动使用习惯、消费偏好及资产配置情况。为以高净值人群的投资决策提供非常有价值的参考依据,具有很强的实际操作意义。

According to “Big Data: an analysis of China’s high net Worth People”, which analyzes meticulously the behavior patterns, characteristics, mobile use habits, consumer preference and asset allocation of high net worth people. We can draw highly valuable and practical insights when we give investment advices for those people. 

 

 

主要内容 / Main Content

- 中国高净值人群整体画像:规模、性别、年龄、星座、学历、地域、行业等。

- 中国高净值人群手机使用习惯:时间分布、常用手机app排行、新闻媒体、运动习惯、支付习惯等。

- 中国高净值人群消费偏好:商学院、酒店、国内外旅游目的地、奢侈品、收藏品、宠物等。

- 中国高净值人群资产配置情况:资产配置目的、区域、机构选择、税务认知、股权设置、总体特点等。

- Overall picture of China high net worth people: dimension, gender, age, constellation, education, region, industry, etc.

- Mobile phone using habits of China high net worth people: time distribution, common app ranking, news and media, sports habits, payment habits, etc.

- Consumer preference of China high net worth people: business schools, hotels, domestic and international tourist destinations, luxury, collections, pets, etc.

- Asset allocation of China high net worth people: purpose of asset allocation, region, agency choosing, tax cognition, equity setting, general characteristics, etc.

 

 

演讲嘉宾 / About the Speakers 

王喜涛

东方国信大数据运营事业部总经理

首席咨询顾问

曾任公司战略规划咨询中心总经理,曾在国际市场研究公司、国内数据挖掘公司,电信运营商任职;十余年精准营销与管理咨询行业经验,推动了通信、金融、政府、公共安全、互联网等行业与领域的大数据实践,涉及的业务领域包括经营分析、金融风控、市场研究、客户洞察、数据挖掘、精确营销、战略管控、客户价值管理等。具有丰富的大数据运营变现经验,主导了公司大数据运营的创新实践,帮助众多公司从数据化运营走向运营数据的前沿实践。

Xitao WANG

General Manager of Big Data Operation Division of Dongfang Guoxin (A Listed Domestic Company)

Chief Consultant

Served as General Manager at Strategic Planning Consulting Center. Worked in international market research company, domestic data mining company and telecom operation company. More than ten years’ experience in precision marketing and management consulting, promoted the Big Data practice in the field of the communication, finance, government, public security, internet industry. Involving business areas include operation analysis, financial risk control, market research, customer identification, data mining, precise marketing, strategic control, customer value management, etc. With great experience in operation and realization of Big Data, he has led the innovation practice of big data-based operation of the company, and helped many companies to move from the data operation to the forefront of data operation.

 

乌兰图雅

北京玲珑格致投资咨询有限公司,总经理

中国家族财富管理论坛,创始人

她具有十余年公关行业经验,先后服务于包括卡特彼勒、艾默生等在内的五百强企业。她擅长战略公关、危机公关、高端品牌建设、跨行业资源整合等。她于2014年创立玲珑格致,以及电影金融俱乐部,在金融、投资、文创、健康、教育、互联网等领域深耕多年。北大国家发展研究院国际MBA。

Wulan Tuya

General Manager, Beijing Linglong Gezhi Investment and Consulting Ltd.

Founder, Chinese Family Wealth Management BBS

International MBA of Peking University National Development Research Institute. She has more than 10 years' experience in public relations and has successively served the top 500 enterprises including Caterpillar and Emerson. She is good at strategic PR, crisis PR, high-end branding, cross-industry resource integration, etc. She founded Linglong Gezhi in 2014, as well as the Movie Finance Club, which has profound insights in invested in the fields of finance, investment, literature and innovation, health, education, Internet and other fields.


日程安排 / Agenda

日期/Date:2018年2月1日,星期四 / Thursday, February 1st 2018 

签到/Registration 13:30-14:00 

讲座/Program 14:00-16:00 

问答/Q&A 16:00-16:30 

语言/Language:中文 Chinese

费用/Fees:

中国法国工商会会员 RMB 200 / 非会员 RMB 300

CCI France Chine Members RMB 200 / Non-Members RMB 300

地点/Venue:中国法国工商会北京办公室 CCI France Chine Beijing Office

北京市朝阳区工体北路四号,81号楼二层

2F, Building 81, No 4 Gongti North Road, Chaoyang District

 

In partnership with:

 

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